Fashion news and fashion jobs

Mustang at Pitti Uomo: Ready for the next phase of growth

Mustang returns to Pitti Uomo. Following its debut in January, the German denim brand now aims to establish concrete partnerships and drive its international expansion. In an interview, CEO Andreas Baur discusses wholesale strategy, product development and his goals for 2026. You exhibited at Pitti Uomo for the first time in January and are...

Member

Retail

Artificial intelligence can unlock up to 320 billion euros for European retail

Amsterdam — Artificial intelligence is no longer a future trend but an active force reshaping the European retail value chain. A collaborative report 'Rewiring retail in Europe: The AI imperative' published by European retail association EuroCommerce and global management consulting firm McKinsey & Company last week, reveals that end-to-end AI...

Retail

Naf Naf's revival strategy: revised pricing and shop-in-shop format

Saint-Malo, France - The Beaumanoir group announced on Wednesday the integration of the Naf Naf brand into La Halle stores. This reorganisation follows the acquisition of the Naf Naf and Jennyfer brands, finalised in summer 2025. Through this move, the group is accelerating its multi-brand strategy in the lifestyle market and aims to target a...

Fairs

Poolside and problems: Pitti Uomo makes an energetic start to SS27

Pitti Uomo dived gracefully into the new season on Tuesday. For its 110th edition, the Italian menswear trade fair is themed around “the pool”, taking a momentary dip into cool waters amid summer temperatures before the industry's problems resurface. Italian menswear generated a turnover of 11.2 billion euros in 2025. This represents a 2.2...